Dr Roshnee Ramsaran Management, Marketing & Tourism / School of Business and Law

Senior Lecturer - Marketing

PhD in Marketing (UOM), MSc(Econ)Management (LSE), BSc (Hons)Economics and Accounting (Bristol) AMAMI, CPM

Contact Details

Email: r.ramsaran@cqu.edu.au

Phone: (07) 4930 9690 - Ext: 59690

Office Location

Rm 6.09

160 Ann St

Brisbane 4000

About Me

Awards

o o 2017- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Educator of the Year (Unit Co-ordinator, MRKT 20057 Global Business Marketing)

o 2017- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Educator of the Year (Unit Co-ordinator, MRKT 20054 Service Industry Marketing)

o 2017- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for On-Campus Educator of the Year (Unit Co-ordinator, MRKT 20057 Global Business Marketing)

o 2017- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for On-Campus Educator of the Year (Unit Co-ordinator, MRKT 20054 Service Industry Marketing)

o 2016- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Educator of the Year (Course Co-ordinator, Promotions Management Term 1 2016)

o 2016- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Educator of the Year (Course Co-ordinator, Advertising and Integrated Communications Term 2 2016).

o 2016- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for On-Campus Educator of the Year (Promotions Management Term 1 2016)

o 2016- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for On-Campus Educator of the Year (Advertising and Integrated Communications Term 2 2016)

o 2016- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Distance Educator of the Year (Promotions Management Term 1 2016)

o 2016- CQUniversity School of Business and Law- Certificate of Appreciation (Business Research Methods On campus Teaching, Term 2 2016)

o 2015- CQUniversity Vice- Chancellor’s Commendation for Student Voice Awards for Educator of the Year (Course Co-ordinator, Marketing Management Term 1 2015).

Media Citations

1. Yang, R., Ramsaran, R., Wibowo, S. (2016, 17 June). Missing mark on branding, Tasmanian Country, p. 20.

2. Hall, S. (2016, 16 June). New research suggests country of origin labeling is helping to sell Australian dairy products. ABC Radio: National Rural News.

3. Yang, R., Ramsaran, R., Wibowo, S. (2016, 17 June). China Loves Us, Rural Weekly, p. 3.

4. Smith, S. (2016, 15 June). Spread the word on country of origin for dairy products, The Weekly Times. Retrieved from http://www.weeklytimesnow.com.au/agribusiness/dairy/spread-the-word-on-country-of-origin-for-dairy-products/news-story/8dfca77d44b757e32220491b7506d3fa

6. Jasper, C. (2016, 9 Jun). No sure bets on Chinese food demand, so stay premium urges Chinese business veteran, ABC Rural. Retrieved from http://www.abc.net.au/news/2016-06-09/china-food-policy/7495740

7. Yang, R., Ramsaran, R., Wibowo, S. (2016, 09 June). Why Chinese Consumers want Aust Dairy, The Australian Dairy Farmer. Retrieved from . http://adf.farmonline.com.au/news/magazine/industry-news/general/why-chinese-consumers-want-aust-dairy/2752861.aspx

8. Yang, R., Ramsaran, R., Wibowo, S. (2016, 03 June). Chinese consumers crave infant formula 'because of the country behind the cows, CQUni News. Retrieved from https://www.cqu.edu.au/cquninews/stories/research-category/2016/chinese-consumers-crave-infant-formula-because-of-the-country-behind-the-cows

Professional Experience

2011- Senior Lecturer in Marketing, Central Queensland University, Australia

2009- Lecturer in Marketing, Central Queensland University, Australia

April 2009- Associate Professor, University of Mauritius

August 2004-Jan 2009- Senior Lecturer, University of Mauritius

September 1997 - Lecturer, University of Mauritius

Jan- September 1997- Administrative Assistant of Pro-Vice Chancellor (Research and Consultancy), University of Mauritius.

Jan - April 1992- Auditor at Kemp Chatteris, Deloitte Ross, Tohmatsu, Chartered Accountants, Port-Louis, Mauritius.

1997-2008- Apart from full-time job as Senior Lecturer at UOM, I was the Trainer for programmes on Motivation, Communication, Public Relations, Marketing Management, Marketing Research, Interpersonal Skills for various organisations: Ministry of Labour, Ministry of Social Security, MACOSS, Mauritius Institute of Education, Mauritius College of the Air, MANCOSA and SMIDO College Entrepreneurship Programme.
Professional Memberships
Certified Practising Marketer and Associate Fellow of Australian Marketing Institute
Responsibilities

Head of Program - Bachelor of Business (Honours) (2010-2014)

Marketing Discipline Leader (Sept- December 2016)
Professional Interests

- June/July 2015- Panel Judge for Australian Marketing Institute- Loyalty Programmes Awards.

- June/July 2016- Panel Judge for Australian Marketing Institute- Marketing Educator Awards.

- July 2017- Panel Judge for Australian Marketing Institute- Tourism Awards

Editor

Member of Editorial Board

- Contemporary Management Research (Tier B Journal).

- International Review of Business Research Papers (Tier C Journal)

Reviewer for

  • Journal of Travel and Tourism Marketing (Tier A Journal)
  • The International Journal of Learning (Tier B Journal)
  • Managing Service Quality (Tier B Journal)
  • Clinical Governance, An International Journal (Tier C Journal)
  • International Journal of Health Care Quality Assurance (Tier C Journal)
  • International Journal of Services, Economics and Management (Tier C Journal)
Papers in Refereed Proceedings
Yang, R., Ramsaran, R R and Wibowo, S. (2015) ‘ A Conceptual Model for Country-of-Origin Effects’ 1st International Conference on Theory and Practice, Adelaide, 5-6th December. http://apiar.org.au/wp-content/uploads/2016/01/ICTP_BRR751_BS.pdf
Published in: 2015

Ahmed, A S I and Ramsaran, R R (2014)" An overview of Australian green energy policies, barriers and strategic decisions for green energy marketing", 29th International Business Research Conference, 24-25 November, Novotel Hotel Sydney, Australia. http://www.wbiworldconpro.com/

Published in: 2014

Edit content here

Published in: 2012

Ramsaran-Fowdar, R. R. and Fowdar, S. (2012) "The implications of Facebook marketing for organisations", 2012 International Symposium on Business and Management, 30 March-1 April, Skycity Mariott Hotel, Hong Kong. http://www.e-case.org/ISBM2012/

Published in: 2012

Chinnapen-Sathan, D. M., Oogarah-Hanuman and Ramsaran-Fowdar, R. R. (2012), "Analysing the impact of advertising in the soft drink market of Mauritius: The case study of Coca-Cola", 2012 International Symposium on Business and Management, 30 March-1 April, Skycity Mariott Hotel, Hong Kong. http://www.e-case.org/ISBM2012/

Published in: 2012
Ramsaran-Fowdar, R. R. and Fowdar, S. (2011) "Country of origin attitudes in a developing country and its implications for investment and trade", UOM-WCP International Conference on International Trade and Investment, Le Meridien Hotel, Mauritius, 19-21 December 2011, organised by UOM and WTO. ISSN: 16941225. http://www.uom.ac.mu/sites/WCPconference/
Published in: 2011

Bhunoo, M. K., Hanuman-Oogarah, V., Ramsaran-Fowdar, R. R. (2011) "Analysing the potential market for hybrid cars- A survey of car dealers in  Mauritius", 4th International Online Conference on Business and Management, 27-29 July 2011, http://iocbm.info/.

Published in: 2011

Ramsaran-Fowdar, R. R., Fowdar, S. and Hanuman-Oogarah, V. (2011) Examining the relationship between market orientation, service quality and business performance - the case of stockbrokers in Mauritius, Global Business and Social Science Research Conference, Radisson Blu Hotel, Beijing, China, 20-21 June, http://wbiconpro.com/table_of_contents_Chaina_finance_june2011.htm.

Published in: 2011

Ramsaran-Fowdar, R. R., Baguant, P. and Fowdar, S. (2011), ‘A Critical Analysis of e-Assessment with Particular Emphasis on the Use of Different Types of Online Quizzes', 18th International Conference on Learning, 5-8 July 2011, University of Mauritius, organized by the College of Education, University of Illinois, USA.

Published in: 2011

Ramsaran-Fowdar, R. R. and Baguant, P. (2010) ‘Assessing industry experts' ethnocentrism and perceptions towards domestic and foreign products in Mauritius', Annual London Business Research Conference, Imperial College, London, UK, 12-14 July, available online at http://www.wbiconpro.com

 

Published in: 2010

Perriman, H., Ramsaran-Fowdar, R. R. and Baguant, P. (2010)  "The Impact of the Global Financial Crisis on Consumer Behaviour", Annual London Business Research Conference, Imperial College, London, UK, 12-14 July 2010, available online at http://www.wbiconpro.com

Published in: 2010

Ramsaran-Fowdar, R. R. ‘Males and Elderly People are more Consumer Ethnocentric', 11th International Business Research Conference, Sydney Harbour Marriott Hotel, Sydney, Australia, 2-4 December 2009, ISBN 978-0-980-4557-0-7  available online at http://www.wbiconpro.com

Published in: 2009

Ramsaran-Fowdar, R.R. and Hanuman-Oogarah, V. "To What Extent Do Trade Show Exhibitors Engage In Objective-Setting And Planning?" 10th International Business Research Conference, Crowne Plaza Hotel,  Dubai, United Arab Emirates, 16-17 April 2009 , ISBN 978-0-980-4557-0-4, available online at www.wbiconpro.com.

Published in: 2009

 Ramsaran-Fowdar, R. R.,‘An exploratory study into Mauritian consumers' ethnocentrism and perceptions towards domestic and foreign products in Mauritius', 3rd SIMSR Asia Marketing Conference, 6-7 January 2008, Mumbai, India.

Vencatachellum, I. and  Ramsaran-Fowdar, R. R. ‘Computer Mediated Communications on Ilearn: Use of asynchronous learning discussions by mature students' presented at the 9th International Conference on Human Resource Development Research and Practice across Europe, Developing Leaders and Managers, ISBN 2-9516606-9-3, 21-23 May 2008, Lille, France.

Published in: 2008

Ramsaran-Fowdar, R. R. and Ameerally, A. "Customers' perceptions of data collection methods practiced by marketers in Mauritius" presented at UOM Research Week, 15-19 January 2007 .

Ramsaran-Fowdar, R.R "Examining the Role of Institutional Investors' Selected Variables on Customer Satisfaction and Behavioural Intentions", presented at BAI International Conference on Business and Information 2007, Tokyo, July 11-13, 2007, ISSN: 1729-9322.

Ramsaran-Fowdar, R.R ,"A Study of Stockbrokers Using a Multi-Expectations Approach", presented at BAI International Conference on Business and Information 2007, Tokyo, July 11-13, 2007, ISSN: 1729-9322.

Published in: 2007

‘Ramsaran-Fowdar, R.R and LaBiche, M. N. S. An Assessment of the Role of Trust and Satisfaction in Global Business Partnerships', 2nd workshop in Economics and Management Science- Globalisation and Business Partnerships, University of Mauritius, Feb.

 Ramsaran-Fowdar, R.R ,‘An Investigation into Exhibitors' Measurement of Trade Show Effectiveness' presented at BAI International Conference on Business and Information 2006, Pan-Pacific Hotel, Singapore, July 12-14, 2006, ISSN: 1729-9322.

 Ramsaran-Fowdar, R.R ,  "An Investigation into Switching Barriers: The Case of Individual Investors versus Institutional Investors" presented at BAI International Conference on Business and Information 2006, Pan-Pacific Hotel, Singapore, July 12-14, 2006, ISSN: 1729-9322.

Published in: 2006

Ramsaran-Fowdar, R.R and Vencatachellum, I. ‘An assessment of students' perceptions of online conferencing: the case of full-time learners', ICOOL 2005, University of Stellenbosch, Cape Town, ISBN: 1-920-01711-9 , July

Ramsaran-Fowdar, R.R  ‘Using In-Depth Interviews to Identify Investors' Service Quality Expectations from Stockbrokerage Firms', International Conference on Services Management, Radisson Hotel, New Delhi, 11-12 March 2005, India organized by the Institute for International Management and Technology and Oxford Brookes University.

Ramsaran-Fowdar, R.R.‘Investigating Service Quality Dimensions Through Exploratory Factor Analysis in a Healthcare Setting' International Conference on Services Management, Radisson Hotel, New Delhi, 11-12 March 2005, India organized by the Institute for International Management and Technology and Oxford Brookes University
Published in: 2005
Ramsaran-Fowdar, R.R ,‘The Advantages and Disadvantages of Trade Show Participation', Academy of Business Administration International Conference, Radisson London Heathrow Hotel, U.K, July.
Published in: 2004

Ramsaran-Fowdar, R.R ,‘An evaluation of marketing research activities among the top 50 companies in Mauritius' presented at Global Conference of Business and Economics, Imperial College, London, 5-7 July 2003.

Published in: 2003

Yang, R., Ramsaran, R R and Wibowo, S. (2015) ‘ A Conceptual Model for Country-of-Origin Effects’ 1st International Conference on Theory and Practice, Adelaide, 5-6th December. http://apiar.org.au/wp-content/uploads/2016/01/ICTP_BRR751_BS.pdf.

Yang, R., Ramsaran, R R and Wibowo, S. (2015) ‘ A Conceptual Model for Country-of-Origin Effects’ 1st International Conference on Theory and Practice, Adelaide, 5-6th December. http://apiar.org.au/wp-content/uploads/2016/01/ICTP_BRR751_BS.pdf.

Completed Supervisions

- PhD Supervision- Parves Sultan, CQU.

- PhD supervision in progress:

Joowon Ban on the topic of service quality in ecotourism.

Rongbin Yang on the topic of country of origin perceptions of milk purchase in China.

- Over 30 MBA dissertations

- Over 100 BSc (Hons) Management dissertations.

Seminar Presentations

An evaluation of the degree of consumer ethnocentrism in Mauritius, Research Seminar presentation at MRC to the public: 5 December 2007.

Published in: 2007
Grants

Ramsaran-Fowdar, R.R "An evaluation of the degree of consumer ethnocentrism in Mauritius". Project funded by Mauritius Research Council. 15 November 2006- 30 September 2007. Fund: $8285. Award Number:MRC/RUN-0602. Research Seminar presentation at MRC to the public: 5 December 2007.

Published in: 2007

Ramsaran-Fowdar, R.R (Principal Investigator) and Fowdar, S. (Investigator) ‘A Study of Service Quality of Stockbrokers in Mauritius- A Multi-Expectations Framework', one-year research project funded by UOM, Fund: $3500.

Published in: 2005

Ramsaran-Fowdar, R.R .‘Exhibitors' perceptions of trade shows'- nine-month research project funded by UOM, Fund: $2514.

Published in: 2003
Refereed Articles
Ban, J. J. and Ramsaran, R.R. (2016) “An Exploratory Examination of Service Quality Attributes in the Ecolodge Industry” Journal of Travel and Tourism Research, Tier A Journal.
Ramsaran, R. R (2015) "The Country-of-Origin Effect on Perceptions of Imported and Domestic Products in a Developing Country" International Journal of Business and Social Science, Vol. 6, No 9, Center for Promoting Ideas, USA. ERA ranked Journal. ISSN 2219-1933 (Print), 2219-6021 (Online)

COMMERCE, MANAGEMENT, TOURISM AND SERVICES
Marketing - Marketing Management (incl. Strategy and Customer Relations)
Service quality; Consumer ethnocentrism and country of origin effects.
Journal article

Yang, R., Ramsaran, R., & Wibowo, S. (2018). An investigation into the perceptions of Chinese consumers towards the country-of-origin of dairy products. International Journal of Consumer Studies, 42(2), 205-216. doi:10.1111/ijcs.12403

Link to ACQUIRE

Yang, R., Ramsaran-Fowdar, R., & Wibowo, S. (2016). A conceptual model for country-of-origin effects. Asia Pacific journal of advanced business and social studies., 2(1), 96-116. Retrieved from http://apiar.org.au/

Link to ACQUIRE

Ban, J., & Ramsaran, R. (2017). An Exploratory Examination of Service Quality Attributes in the Ecotourism Industry: testing. Journal of travel and tourism marketing., 34(1), 132-148. doi:10.1080/10548408.2016.1141155

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Ramsaran-Fowdar, R. (2015). The country-of-origin effect on perceptions of imported and domestic products in a developing country. International journal of business and social science., 6(9), 14-24. Retrieved from http://ijbssnet.com/journal/index/3267

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Ramsaran-Fowdar, R. (2013). Assessing the influence of switching barriers on patients' expectations and tolerance zone. International journal of health care quality assurance., 26(3), 236-249. doi:10.1108/09526861311311427

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Ramsaran-Fowdar, R., & Fowdar, S. (2013). The implications of Facebook marketing for organisations. Contemporary Management Research : an international journal., 9(1), 73-84. doi:10.7903/cmr.9710

Link to ACQUIRE

Ramsaran-Fowdar, R., Baguant, P., & Fowdar, S. (2011). A critical analysis of e-assessment with particular emphasis on the use of different types of online quizzes. International journal of learning., 18(1), 191-202.

Link to ACQUIRE

Bhunnoo, M., Oogarah-Hanuman, V., & Ramsaran-Fowdar, R. (2011). Analyzing the potential market for hybrid cars : a survey of car dealers in Mauritius. Global business and management research., 3(2), 215-230.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2010). Are males and elderly people more consumer ethnocentric?. World journal of management., 2(1), 117-129.

Link to ACQUIRE

Ramsaran-Fowdar, R., & Chumun, K. (2009). An evaluation of market segmentation in the top 100 companies of Mauritius. Effulgence., 7(1), 27-35.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2008). An exploratory study of Mauritian consumers' ethnocentrism and perceptions towards domestic and foreign products in Mauritius. Synergy : a journal of K.J. Somaiya Institute of Management Studies and Research., 54-61.

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Ramsaran-Fowdar, R. (2008). The relative importance of service dimensions in a healthcare setting. International journal of health care quality assurance., 21(1), 104-124. doi:10.1177/1356766706071203

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Ramsaran-Fowdar, R., Fowdar, S., & Beegadhur, A. (2006). Assessing the service quality of banking technologies in Mauritius. SCMS journal of Indian management., 111(1), 62-72.

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Ramsaran-Fowdar, R. (2007). Developing a service quality questionnaire for the hotel industry in Mauritius. Journal of vacation marketing., 13(1). doi:10.1177/1356766706071203

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Ramsaran-Fowdar, R., & Labiche, M. (2005). Gaining satisfaction and trust in buyer-supplier relationships in the Mauritian textile industry. Journal of the Textile Institute., 96(3). doi:10.1533/joti.2004.0022

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Ramsaran-Fowdar, R. (2006). Identifying health care quality attributes. Journal of health and human services administration., 27(4), 428-443.

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Ramsaran-Fowdar, R. (2004). Industrial trade shows : a study of related activities. IIMB management review., 16(3), 44-55. Retrieved from http://search.ebscohost.com/

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Ramsaran-Fowdar, R. (2007). Institutional investors : choosing a stockbroker. SCMS journal of Indian management., 4(1), 51-55.

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Durvasula, S., Ramsaran-Fowdar, R., Lysonski, S., & Mehta, S. (2005). The impact of attitudinal variables on service quality perceptions, expectations, and service satisfaction : a study of a primary health care system. Asian journal of marketing (National University of Singapore), 12(1), 35-53.

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Conference paper

Yang, R., Ramsaran, R. R., & Wibowo, S. (2017). The consumers’ country-of-origin importance and ethnocentrism in brand evaluation after the Chinese Dairy Scandal. In T. Hoque (Ed.), Proceedings of Global Applied Business Research Conference (pp. 1). Melbourne, Australia: Global Research Institute for Business Academics, Australia. Retrieved from https://gribaconfo.com/

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Yang, R., Ramsaran-Fowdar, R., & Wibowo, S. (2015). A conceptual model for country-of-origin effects. In Conference proceedings : first International Conference on Theory and Practice (ICTP-2015) (pp. 26-46). Gordon, NSW.: Asia Pacific Institute of Advanced Research. Retrieved from http://apiar.org.au/

Link to ACQUIRE

Ahmed, A., & Ramsaran-Fowdar, R. (2014). An overview of Australian green energy policies, barrier and strategic decisions for green energy marketing. In Proceedings of 29th International Business Research Conference, 24-25 November 2014, Sydney, Australia. (pp. 1-9). Melbourne, Vic: World Business Institute. Retrieved from http://www.wbiworldconpro.com/pages/previous_confo/sydney-conference-2014

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Martin, K., & Ramsaran-Fowdar, R. (2013). An examination of the consumer buying behaviour of single-parent households. In Proceedings of 23rd International Business Research Conference, Melbourne, Australia, 18 November , 2013 to 20 November, 2013 (pp. 1-8). Australia: World Business Institute. Retrieved from https://wbiworldconpro.com/pages/paper/melbourne-conference-2013-november/938

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Ban, J., & Ramsaran-Fowdar, R. (2013). Developing a model for online social travel networks in the tourism industry. In Proceedings of 23rd International Business Research Conference, Melbourne, Australia, 18 November, 2013 to 20 November, 2013. (pp. 1-10). Australia: World Business Institute. Retrieved from https://wbiworldconpro.com/pages/paper/melbourne-conference-2013-november/893

Link to ACQUIRE

Perriman, H., Ramsaran-Fowdar, R., & Baguant, P. (2013). The impact of the global financial crisis on consumer behavior in the food industry. In Yesterday, Today and Tomorrow, 46th Annual AIFST Convention. Program and Abstracts. (pp. 32). Brisbane, Qld.: The Australian Institute of Food Science and Technology.

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Chinnapen-Sathan, D., Oogarah-Hanuman, V., & Ramsaran-Fowdar, R. (2012). Analysing the impact of advertising in the soft drink market of Mauritius : the case study of Coca-Cola. In Proceedings of the International Symposium on Business and Management (ISBM 2012), Hong Kong, 30 March-1st April 2012. (pp. 160-177). Taipei, Taiwan: Knowledge Association of Taiwan.

Link to ACQUIRE

Ramsaran-Fowdar, R., & Fowdar, S. (2012). The implications of Facebook marketing for organizations. In Proceedings of the International Symposium on Business and Management (ISBM 2012), Hong Kong, 30 March-1st April 2012. (pp. 73-84). Taipei, Taiwan: Knowledge Association of Taiwan.

Link to ACQUIRE

Ramsaran-Fowdar, R., & Fowdar, S. (2011). Country of origin attitudes in a developing country and implications for investment and trade. In UOM-WCP International Conference. International Trade and Investment- Globalisation at crossroads: implications for the developing world. (pp. 1-18). Mauritius: World Trade Organisation, WTO Chairs Programme, University of Mauritius.

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Ramsaran-Fowdar, R., Fowdar, S., & Hanuman-Oogarah, V. (2011). Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius. In Proceedings of Global Business and Social Science Research, 20-21 June 2011, Beijing, China. (pp. 1-9). Melbourne, Vic.: World Business Institute Australia. Retrieved from http://wbiconpro.com/306-hanuman.pdf

Link to ACQUIRE

Baguant, P., & Ramsaran-Fowdar, R. (2010). Assessing industry experts’ ethnocentrism and perceptions towards domestic and foreign products in Mauritius. In Proceedings of Annual London Business Research Conference, 12-14 July 2010, Imperial College, London U.K. (pp. 1-12). Australia: World Business Institute. Retrieved from http://www.wbiconpro.com/15-priya-mauritius.pdf

Link to ACQUIRE

Perriman, H., Ramsaran-Fowdar, R., & Baguant, P. (2010). The impact of the global financial crisis on consumer behaviour. In Proceedings of Annual London Business Research Conference, 12-14 July 2010, London, United Kingdom. (pp. 1-14). Melbourne, Australia: World Business Institute. Retrieved from http://www.wbiconpro.com/06-priya.pdf

Link to ACQUIRE

Ramsaran-Fowdar, R. (2009). Males and elderly people are more consumer ethnocentric. In Proceedings of the 11th International Business Research Conference : Research for change, Sydney, Australia, 2-4 December 2009. (pp. 1). Melbourne, Australia: World Business Institute.

Link to ACQUIRE

Ramsaran-Fowdar, R., & Oogarah-Hanuman, V. (2009). To what extent do trade show exhibitors engage in objective-setting and planning?. In Proceedings of the Tenth International Business Research Conference : Research for change, Dubai, UAE, 16-17 April 2009. (pp. 1-13). Melbourne, Australia: World Business Institute.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2008). Assessing industry experts’ ethnocentrism and perceptions towards domestic and foreign products in Mauritius. In Proceedings of 3rd SIMSR Asia Marketing Conference, 6-7 January, 2008, Mumbai, India. (pp. 1-13). Mumbai, India: K. J. Somaiya Institute of Management Studies & Research.

Link to ACQUIRE

Vencatachellum, I., & Ramsaran-Fowdar, R. (2008). Computer mediated communications on Ilearn : use of asynchronous learning discussions by mature students. In 9th International Conference on Human Resource Development Research and Practice across Europe : Developing Leaders and Managers, IESEG School of Management, Lille, France, 21-23 May, 2008 (pp. 1-17). Leeds, UK: University Forum for Human Resource Development (UFHRD). Retrieved from http://www.ufhrd.co.uk/wordpress/?p=486

Link to ACQUIRE

Ramsaran-Fowdar, R. (2007). A study of service quality of stockbrokers in Mauritius using a multi-expectations approach. In Proceedings of Business and Information (BAI2007) Volume 4 (pp. 1-12). Taiwan: Academy of Taiwan Information Systems Research. Retrieved from http://ibacnet.org/bai2007/proceedings/papers/2007bai7002.doc

Link to ACQUIRE

Ramsaran-Fowdar, R., & Vancatachellum, I. (2005). An assessment of students' perceptions of online conferencing : the case of full-time learners. In 8th IFIP World conference on computers in education, 4-7 July 2005, University of Stellenbosch, Cape Town, South Africa. (pp. 1-10). Cape Town, South Africa: University of Stellenbosch.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2003). An evaluation of marketing research activities among the top 50 companies in Mauritius. In Proceedings of Second global conference on Business & Economics. (pp. 1-7). United States: Association for Business and Economics Research and International Journal of Business and Economics.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2006). An investigation into exhibitors' measurement of trade show effectiveness. In Proceedings of International Conference of Business and Information (BAI2006), Singapore, 12-14 July, 2006. (pp. 1-12). Singapore: Academy of Taiwan Information Systems Research.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2006). An investigation into switching barriers : the case of individual investors versus institutional investors. In Proceedings of business and information, Volume 3, international conference on business and information (BAI 2006), July 12-14 2006, Singapore. (pp. 1-12). Singapore: Academy of Taiwan Information Systems Research.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2007). Examining the role of institutional investors' selected variables on customer satisfaction and behavioural intentions. In Proceedings of Business and Information (BAI2007) Volume 4 (pp. 1-12). Japan: Academy of Taiwan Information Systems Research. Retrieved from http://ibacnet.org/bai2007/proceedings/papers/2007bai7001.doc

Link to ACQUIRE

Ramsaran-Fowdar, R. (2005). Investigating service quality dimensions through exploratory factor analysis in a healthcare setting. In International Conference on Services Management, March 11-12 2005, New Delhi. (pp. 208-216). New Delhi: Institute for International Management and Technology.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2005). Using in-depth interviews to identify investors' service quality expectations from stockbrokerage firms. In Proceedings of International Conference on Services Management, March 11-12, 2005, Radisson Hotel, New Delhi, India. (pp. 868-871). Gurgaon, Haryana, India: Institute for International Management and Technology.

Link to ACQUIRE
Book

Wong, H., Radel, K., & Ramsaran-Fowdar, R. (2011). Building a marketing plan: a complete guide (1st ed.). Williston, VT: Business Expert Press.

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Ramsaran-Fowdar, R., & Fowdar, S. (2010). A study of service quality of stockbrokers in Mauritius : a multi-expectations framework. Saarbrücken, Germany: Lambert Academic Publishing.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2010). Exhibitors' perceptions of trade shows : a study of the Mauritian textile industry. Saarbrücken, Germany: Lambert Academic Publishing.

Link to ACQUIRE

Ramsaran-Fowdar, R. (2010). Understanding consumer behaviour : an evaluation of the degree of consumer ethnocentrism in Mauritius. Saarbrücken, Germany: Lambert Academic Publishing.

Link to ACQUIRE
Book chapter

Ramsaran-Fowdar, R., & Labiche, M. (2007). An assessment of the role of trust and satisfaction in global business partnerships. In J. Aurifeille, S. Svizzero, & C. Tisdell (Eds.), Globalization and partnerships : features of business alliances and international cooperation (pp. 141-163). New York: Nova.

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Higher Education
HE Term 2 - 2018
MRKT20052 - Marketing Management and Digital Communications
Lecturer
HE Term 1 - 2018
MRKT20054 - Service Industry Marketing
Lecturer
BUSN20016 - Research in Business
Lecturer
BUSN19021 - Project
Lead Lecturer
HE Term 3 - 2017
MRKT20057 - Global Business Marketing
Unit Profile Reviewer
HE Term 2 - 2017
MRKT20057 - Global Business Marketing
Unit Profile Reviewer
MRKT20053 - Advertising and Integrated Communication
Unit Coordinator
MRKT20052 - Marketing Management and Digital Communications
Unit Coordinator
MRKT11029 - Marketing Fundamentals
Unit Profile Reviewer
HE Term 1 - 2017
MRKT20057 - Global Business Marketing
Unit Coordinator
MRKT20054 - Service Industry Marketing
Unit Coordinator
MRKT11029 - Marketing Fundamentals
Unit Profile Reviewer
MRKT11028 - Digital Marketing
Unit Profile Reviewer
BUSN20016 - Research in Business
Lecturer
HE Term 2 - 2016
MRKT20053 - Advertising and Integrated Communication
Unit Coordinator
MRKT20024 - Integrated Marketing Communications
Unit Coordinator
MRKT11029 - Marketing Fundamentals
Lecturer
BUSN20016 - Research in Business
Lecturer
HE Term 1 - 2016
MRKT20055 - Science of Consumer Behaviour
Unit Profile Reviewer
MRKT20021 - Buyer Behaviour
Unit Profile Reviewer
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19030 - Promotions Management
Unit Coordinator
MGMT11109 - Introduction to Management
Lecturer
HE Term 3 - 2015
MRKT20052 - Marketing for Managers
Unit Profile Reviewer
MRKT20019 - Marketing Management
Unit Profile Reviewer
HE Term 2 - 2015
MRKT20053 - Advertising and Integrated Communication
Unit Coordinator
MRKT20052 - Advanced Marketing Management
Unit Profile Reviewer
MRKT20025 - Market Research
Unit Coordinator
MRKT20024 - Integrated Marketing Communications
Unit Coordinator
MRKT20019 - Marketing Management
Unit Profile Reviewer
HE Term 1 - 2015
MRKT20052 - Advanced Marketing Management
Unit Coordinator
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19049 - Customer Relationship Marketing
Unit Profile Reviewer
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19030 - Promotions Management
Tutor
HE Term 3 - 2014
MRKT20019 - Marketing Management
Unit Profile Reviewer
HE Term 2 - 2014
MRKT20025 - Market Research
Unit Coordinator
MRKT20024 - Integrated Marketing Communications
Unit Coordinator
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19037 - International Marketing
Unit Profile Reviewer
MRKT19031 - Consumer Behaviour
Unit Profile Reviewer
BUSN19016 - Dissertation B (Part-Time)
Unit Coordinator
HE Term 1 - 2014
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19038 - Marketing Research
Unit Coordinator
MRKT11029 - Marketing Fundamentals
Unit Profile Reviewer
BUSN19015 - Dissertation A (Part-Time)
Unit Coordinator
HE Term 3 - 2013
MRKT20019 - Marketing Management
Unit Profile Reviewer
BUSN19016 - Dissertation B (Part-Time)
Unit Coordinator
HE Term 2 - 2013
MRKT20025 - Market Research
Unit Coordinator
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19031 - Consumer Behaviour
Unit Profile Reviewer
BUSN19016 - Dissertation B (Part-Time)
Unit Coordinator
BUSN19008 - Dissertation
Unit Coordinator
BUSN14002 - Honours Literature Development
Unit Profile Reviewer
HE Term 1 - 2013
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19038 - Marketing Research
Unit Coordinator
BUSN19015 - Dissertation A (Part-Time)
Unit Coordinator
BUSN14002 - Honours Literature Development
Unit Profile Reviewer
BUSN14001 - Business Research Methods
Unit Profile Reviewer
HE Term 3 - 2012
MRKT20018 - Global Marketing
Unit Profile Reviewer
HE Term 2 - 2012
MRKT20026 - Service Product Marketing
Unit Profile Reviewer
MRKT20025 - Market Research
Unit Coordinator
MRKT20024 - Integrated Marketing Communications
Unit Profile Reviewer
MRKT19040 - Marketing Plans
Unit Profile Reviewer
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19036 - Marketing of Service Products
Unit Profile Reviewer
BUSN19023 - Honours Literature Review
Unit Profile Reviewer
BUSN19016 - Dissertation B (Part-Time)
Unit Coordinator
BUSN19015 - Dissertation A (Part-Time)
Unit Coordinator
BUSN19008 - Dissertation
Unit Coordinator
HE Term 1 - 2012
MRKT20021 - Buyer Behaviour
Unit Profile Reviewer
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19038 - Marketing Research
Unit Coordinator
MRKT19034 - Entrepreneurship, Innovation and New Ventures
Unit Profile Reviewer
BUSN19023 - Honours Literature Review
Unit Profile Reviewer
BUSN19015 - Dissertation A (Part-Time)
Unit Coordinator
HE Term 3 - 2011
MRKT20018 - Global Marketing
Unit Profile Reviewer
MRKT19037 - International Marketing
Unit Profile Reviewer
HE Term 2 - 2011
MRKT20025 - Market Research
Unit Coordinator
MRKT20018 - Global Marketing
Unit Profile Reviewer
MRKT19038 - Marketing Research
Unit Coordinator
HE Term 1 - 2011
MRKT20019 - Marketing Management
Unit Coordinator
MRKT19049 - Customer Relationship Marketing
Unit Profile Reviewer
MRKT19038 - Marketing Research
Unit Coordinator
HE Term 3 - 2010
MRKT20019 - Marketing Management
Unit Profile Reviewer
MRKT20018 - Global Marketing
Unit Profile Reviewer
Vocational Education and Training